PayByPhone is headed up by a team of professionals, with boundless experience in the cashless payment industry.
CEO, Canada and US
Roamy Valera, CAPP, PayByPhone’s CEO, U.S. and Canada, is an internationally respected leader with more than 30 years of parking industry experience. Roamy oversees the day-to-day operations of PayByPhone in the U.S. and Canada, and leads the development and execution of the company’s growth strategy throughout North America. He also works closely with PayByPhone’s Global executive team to develop and implement corporate and global strategy.
Roamy is also known throughout the industry as a parking and mobility visionary and thought leader. As the current past chair of the International Parking and Mobility’s board of directors, he has been instrumental in the industry’s evolving focus on Mobility as a Service (MaaS), and he brings to PayByPhone this expertise and a commitment to reducing the friction and removing the pain associated with parking and mobility.
Prior to joining PayByPhone, Roamy served as CEO of NewTown Advisors, a parking and mobility consulting firm. Before founding NewTown Advisors, he served as a senior level executive with SP+, where he was responsible for the municipal, higher-education, and healthcare vertical markets. He also has extensive parking operations and management experience in both the private and public sectors.
VP, Sales, West
As VP Sales, West, Carmen is responsible for functional aspects and members of the sales team in the Central and Western US, and Canada. Working closely with the CEO, the VP of Sales, East and other operative departments at PayByPhone, Carmen’s top focus is delivering results that are aligned with PayByPhone’s overall growth strategy. Bringing 12 years of Parking, Transportation and Mobility Industry experience alongside a keen interest in relationship management, Carmen is a respected sales leader and an active participant in many industry organizations.
President and Global CEO, PayByPhone
Andreas Gruber is President and Global CEO of PayByPhone, bringing close to 20 years of international experience in the Original Equipment Manufacturer (OEM) business. He has an extensive background in Strategy and Business Development and headed up this department for VW Financial Services AG for over 2 years. Andy has been deeply involved in the parking business in recent years through his board appointments at PayByPhone and Sunhill technologies. He believes parking today is one of the key pain points for drivers around the world and is passionate about working with the PayByPhone team to deliver great products that will make the world of mobility an easier place for our customers.
Chief Financial Officer
As CFO, Maggie is responsible for the finance, HR and legal functions of PayByPhone globally. Maggie supports decision-making in all departments based on financial, legal and risk considerations. She brings experience in corporate finance, financial planning and analysis to the management team. Maggie obtained her BComm from McGill University and articled with PricewaterhouseCoopers. She is a CPA, CA.
Chief Product Officer
Stephen Lazenby has more than 20 years’ experience in software product & development management. His proven track record includes leading market analysis, strategic planning and product planning activities while navigating through fast enterprise-wide growth. Lazenby leads PayByPhone’s global product development team.
Chief Technology Officer
Yuru brings with him over two decades of experience in software development and holds a masters in computer science from the University of Saskatchewan. He has a proven track record of building and scaling successful technology teams, while navigating through fast organizational growth. In addition to leading the software development strategy for PayByPhone, Wang will be responsible for overseeing the expansion of the technology and information teams.
As Chief Executive Officer for the UK, Jonny focuses on supporting PayByPhone’s expansion in the region, building new partnerships, and collaborating with parent company Volkswagen Financial Services (VWFS). He joins PayByPhone from the BMW Group where he spent the past 12 years in various management roles, most recently as General Manager for Environment, Real Estate, Mobility and Innovation in EMEA. At BMW, Combe spearheaded the Digital and Innovation Programmes in the UK and pioneered the award-winning BMW Innovation Lab and The Intrapeneur Lab.
President, PayByPhone France and CEO, PayByPhone Western Europe
Philippe is the Founder & CEO of PayByPhone in France, and has been managing the business in Europe since 2018. He has been the main driver of the company's growth and led its major contracts and projects. Before founding PayByPhone in 2009, Philippe spent 15 years in the Sodexo Group's service vouchers division, first in Germany and then in Central Europe & United Kingdom in development and general management positions. Between 2001 and 2004, he was in charge of e-commerce activities for the Sodexo Group. Through his entrepreneurial activities, he has also played an important role in the emergence of new mobile payment services and urban mobility in France, and is recognized as a pioneer and expert in the field. Philippe completed an Executive Program at Babson College in the United States, graduated with a Master's degree in Management from the University of Paris Dauphine and a Master's degree from the IAE in Aix-en-Provence.