PayByPhone is headed up by a team of professionals, with boundless experience in the cashless payment industry.
CEO, Canada and US
Roamy Valera, CAPP, PayByPhone’s CEO, U.S. and Canada, is an internationally respected leader with more than 30 years of parking industry experience. Roamy oversees the day-to-day operations of PayByPhone in the U.S. and Canada, and leads the development and execution of the company’s growth strategy throughout North America. He also works closely with PayByPhone’s Global executive team to develop and implement corporate and global strategy.
Roamy is also known throughout the industry as a parking and mobility visionary and thought leader. As the current past chair of the International Parking and Mobility’s board of directors, he has been instrumental in the industry’s evolving focus on Mobility as a Service (MaaS), and he brings to PayByPhone this expertise and a commitment to reducing the friction and removing the pain associated with parking and mobility.
Prior to joining PayByPhone, Roamy served as CEO of NewTown Advisors, a parking and mobility consulting firm. Before founding NewTown Advisors, he served as a senior level executive with SP+, where he was responsible for the municipal, higher-education, and healthcare vertical markets. He also has extensive parking operations and management experience in both the private and public sectors.
VP, Sales, North America
As VP Sales, North America, Carmen is responsible for functional aspects and members of the sales team in the United States, and Canada. Working closely with the CEO, the VP of Enterprise Sales and other operative departments at PayByPhone, Carmen’s top focus is delivering results that are aligned with PayByPhone’s overall growth strategy. Bringing 14 years of Parking, Transportation and Mobility Industry experience alongside a keen interest in relationship management, Carmen is a respected sales leader and an active participant in many industry organizations.
VP, Enterprise Sales
Adam has been with PayByPhone since 2017. After years of helping NYC’s largest offices overcome their data challenges, he joined PayByPhone to help cities better manage their payments and data analytics. Always focused on mobility and maximizing efficiency at the curb, his transition to a commercial focus will be seamless. As VP of Enterprise Sales, North America, Adam is responsible for growing and scaling this product vertical across the US and Canadian markets. His group maintains a true partnership approach, often spearheading community outreach programs on-location to introduce PayByPhone to new clients, and engage directly with drivers in their city.
Cindy joined PayByPhone in 2012 and is responsible for the creation and growth of PayByPhone North America's client-facing team. She has been a trusted partner for our clients. As VP of Operations, she leads US and Canada Operations; implements client development and management strategies; facilitates communications; partners with clients to drive platform adoption; and collaborates with internal and external stakeholders to advance the PayByPhone product suite. She fosters the strong relationships she has built over the years with our clients, and assists our platinum-level partners. Cindy is also responsible for the Implementation Team and PayByPhone Customer (driver) Support organization.
President and Global CEO, PayByPhone
Andreas Gruber is President and Global CEO of PayByPhone, bringing close to 20 years of international experience in the Original Equipment Manufacturer (OEM) business. He has an extensive background in Strategy and Business Development and headed up this department for VW Financial Services AG for over 2 years. Andy has been deeply involved in the parking business in recent years through his board appointments at PayByPhone and Sunhill technologies. He believes parking today is one of the key pain points for drivers around the world and is passionate about working with the PayByPhone team to deliver great products that will make the world of mobility an easier place for our customers.
Chief Financial Officer
Daniel holds 10 years of experience in financial leadership and holds both a Master’s of Science in Finance and an MBA. He has worked at parent company Volkswagen Financial Services since 2012, taking on roles such as Chief Financial Officer (Germany) for sunhill technologies and Head of Sales Steering and Pricing at Volkswagen Leasing GmbH. As PayByPhone’s CFO, Daniel oversees numerous global operations, including finance, legal, compliance, administration, and corporate IT. He also takes an active role in planning and strategizing the future of the organization.
Chief Technology Officer
Yuru brings with him over two decades of experience in software development and holds a masters in computer science from the University of Saskatchewan. He has a proven track record of building and scaling successful technology teams, while navigating through fast organizational growth. In addition to leading the software development strategy for PayByPhone, Wang will be responsible for overseeing the expansion of the technology and information teams.
Sylvia Godret Colloc
Sylvia joined PayByPhone France in 2018, as VP of Sales and shortly after became CEO, France as of May 2020. She graduated in Engineering at the ESTP (Ecole Spéciale des Travaux Publics), one of the first French Universities in the field of civil engineering education. Sylvia has extensive experience and expertise in generating business news and team management. She has spent the last 20 years in the VINCI group, where she held various positions. She was Regional Director of VINCI Park (now Indigo) for 16 years before becoming Director of the VINCI Academy, responsible for developing programs for Senior Executives, and then became CEO of Nice Eco Stadium, the VINCI entity dedicated to the operation of the Allianz Riviera Stadium in the city of Nice, especially during the 2017/2018 edition of the UEFA Champions League.
As Chief Executive Officer for the UK, Jonny focuses on supporting PayByPhone’s expansion in the region, building new partnerships, and collaborating with parent company Volkswagen Financial Services (VWFS). He joins PayByPhone from the BMW Group where he spent the past 12 years in various management roles, most recently as General Manager for Environment, Real Estate, Mobility and Innovation in EMEA. At BMW, Combe spearheaded the Digital and Innovation Programmes in the UK and pioneered the award-winning BMW Innovation Lab and The Intrapeneur Lab.
President, PayByPhone France and CEO, PayByPhone Western Europe
Philippe is the Founder & CEO of PayByPhone in France, and has been managing the business in Europe since 2018. He has been the main driver of the company's growth and led its major contracts and projects. Before founding PayByPhone in 2009, Philippe spent 15 years in the Sodexo Group's service vouchers division, first in Germany and then in Central Europe & United Kingdom in development and general management positions. Between 2001 and 2004, he was in charge of e-commerce activities for the Sodexo Group. Through his entrepreneurial activities, he has also played an important role in the emergence of new mobile payment services and urban mobility in France, and is recognized as a pioneer and expert in the field. Philippe completed an Executive Program at Babson College in the United States, graduated with a Master's degree in Management from the University of Paris Dauphine and a Master's degree from the IAE in Aix-en-Provence.
Ryan St Hilaire
As VP of Product, Ryan St Hilaire brings over 20 years of experience in both product and technology. He brings a wealth of knowledge building and managing software and technology products, for both consumers and enterprises. Ryan leans on his extensive product leadership skills, including market research, user and buyer personas, and competitive analysis to create products that simplify people's lives. He is a passionate and experienced leader who takes great pride in leading highly engaged teams, and works tirelessly to make PayByPhone a global leader in payments and mobility.
VP, Global Human Resources
Lewisa leads the People and Culture function in which she oversees strategic talent management on a global scale to enable organizational renewal and effectiveness. With over 25 years of experience, she has led HR functions in various industries including Technology and Banking. She believes that, as an organization, we foster a sense of belonging through which people can bring their whole self to work while helping the organization deliver on its business strategy. Lewisa is the Chair of the Industry Advisory Committee for all HR programs at the British Columbia Institute of Technology. She holds a Bachelor of Business Administration in Marketing, a Masters of Arts in Organization Management and has completed executive programs at Chicago Booth School of Business and INSEAD.
VP, Operational Excellence
Paula joined PayByPhone in 2021 and is responsible for driving strategic projects to success and optimizing performance through process improvement. As VP, Operational Excellence she leads the corporate Project Management Office and works in close partnership with the Product and Software Development organizations. Paula brings over 20 years of tech industry leadership experience to the PayByPhone leadership team. She has previously held positions as COO and VP, Program Management at leading tech start-ups in Vancouver, BC.